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How To Make Your Business Pitch

This nanocourse will give students the knowledge and confidence to present their (existing or potential) business ideas, regardless of whether they pitch to investors or customers. The experience provided will be helpful both in online and physical environments.
By Karlo Krznaric - Teacher

 


Course Description / Goal

This nanocourse will give students the knowledge and confidence to present their (existing or potential) business ideas, regardless of whether they pitch to investors or customers. The experience provided will be helpful both in online and physical environments.

The nanocourse sessions will be highly interactive, fun, and aid introverted students.

In week 4, each student will present their pitch. Students have the opportunity to pitch any business idea they wish. It could be an existing, potential, imaginary, or a current company’s business idea. They will also have the possibility of preparing a video or audio recording of the pitch in advance and playing it instead of presenting their idea live. Plan per Week: In weeks 1-3, classes will be a mixture of theoretical input, student discussions, and pitching games. In week 4, students will present and discuss their final projects.

Week 1: Pitch? No, not a football pitch!

Aim: Getting to know each other, developing the right mindset, defining a pitch and its structure, learning how to explain a product effectively.

  • Golden rule: making mistakes is allowed.
  • Exercise: Pitch yourself (introduce yourself)
  • Discussion: What is a pitch?

    • Previous experiences
    • When do we pitch, and to whom? What is the goal of a pitch?
    • How should a pitch be structured?
  • How to describe a product effectively.
  • Elements of a pitch
  • Final project description

Week 2: Structure for Success

Aim: Learning basic pitch structures and exploring other original possibilities, getting familiar with other pitch elements in more detail.

  • Exercise: Review several 1-minute pitches together
  • Pitch structure

    • Deciding what to include and what to leave out
    • Common structures
    • Discussion: Original structures
  • Other elements of a pitch

    • Team
    • Plan
    • Goal
    • Need
    • Call to action
  • Game: Pitch funny products

Week 3: Let’s get visual!

Aim: Learning how to refine a pitch through storytelling, how to create a compelling pitch deck (presentation), how to make the most of Q&A sessions.

  • Exercise: Tell a story!
  • Storytelling in a pitch

    • Storytelling fundamentals
    • Adding a story to a pitch
  • Creating a pitch deck that sells
  • How to shine in Q&A
  • Game: The word story (Starting with one provided word, each student repeats the previous word and adds one new word to create a story)

Week 4: Pitch perfect

Aim: Performing pitches, receiving and giving feedback to other students.

  • Presentations + Feedback
  • Closing discussion: learnings, favorite memories, mutual feedback

About the Facilitator

Karlo Krznaric is a communication coach, YouTuber, online instructor, conference host, and author of the book Joy of Speaking. There are over 30 000 online students enrolled in his video courses. In all his classes, there is one golden rule: “Here we experiment and even allow ourselves to make mistakes so that we don’t make them when it really matters – when it’s showtime.” His classes are not about learning “the right way,” but finding your own way and creating your own style that people will recognize you for.

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